Product · 5 Aug 2026 · Updated 9 Sept 2026

The job, priced both ways

A junior hire is not expensive because of the salary. It is expensive because of the eleven weeks before the salary buys you anything.

When a company compares an AI coworker to a hire, it compares two numbers: the salary and the subscription. That comparison flatters us for the wrong reason, and it hides the number that actually decides it.

#The salary is the small part

Take a finance assistant. Advertise the role, and the visible figure is the base salary. Then add what nobody puts in the business case:

The gap

Before the req is approved. Weeks, sometimes a quarter, in which the work is still not being done.

The hiring

Screening, four interviews, an offer, a notice period. Paid for in senior time rather than in cash, which is why it never shows up.

The ramp

Three months before the work comes back without checking. This is the number that decides the comparison, and it is the one nobody writes down.

The upkeep

One-to-ones, reviews, holiday, the odd bad month. Ordinary, and not free.

The exit

Everything they learned about your customers leaves with them.

The last line is the one worth staring at. A person is a memory of your company that walks out of the building at some point. Every company accepts this as weather. It is not weather. It is the largest recurring cost in the list, and it is invisible because it never appears on an invoice.

#What we are actually selling against

Not the salary. The eleven weeks.

A coworker reads what your company already wrote and is useful in about forty minutes. That is not a claim about intelligence — it is a claim about the shape of the problem. Most of what a new starter spends three months learning is not skill. It is context: who the customers are, what was agreed with them, which rules are real, and who signs what.

That context is already written down in your company. It is in the ledger, the contracts, seven years of a shared inbox. A person has to be told it slowly by other busy people. A coworker reads it.

#Where a person still wins

We would rather say this than have you find it out in month two.

The standard lives in one head

If nobody can articulate what good looks like, a coworker cannot learn it, and asking it to try produces confident work that is subtly wrong.

The work is a relationship

A supplier who takes your call because they have known you for nine years is not a workflow.

It has never happened before

A first-time decision with no precedent in your documents is a person's job. A coworker is exceptional at the eleventh time and average at the first.

Three jobs to keep with a person. None of them is about capability, and all three are about where the answer lives.

The honest framing is not replace the hire. It is: most teams are carrying a pile of work that is repetitive, well-documented and boring, and they are trying to solve it by hiring somebody who will be bored. Take that pile away, and the question of whether you need the hire answers itself — sometimes yes, and the person you hire gets a much better job.

#How to run the comparison honestly

Pick one role you were about to advertise. Then:

Write the monthWhat that person would do in their first month. Actually write it
Give it the listExactly that list, to a coworker, for two weeks
Count three columnsFinished. Wrong. Refused to touch
Two weeks, three columns. The third one is the job description you should actually advertise.

The third column is the useful one. It is the part of the job that is genuinely a person's, and it is almost always smaller than the job description implied — and occasionally much larger, which is a good thing to learn before you have paid a recruiter.

#The number, now that we have one

This post went up without a price, because ours was not settled and a figure we might revise in three months is worth less than nothing in a business case somebody is about to present.

It is settled now. A workspace is $99 a month on Pro and $499 a month on Business, or 20% less if you pay for the year. Pro includes four users. Business includes twenty users. The fee covers the workspace, with no separate charge per user. On top of that you pay for the work that ran, at what the model provider charges us, with nothing added.

Take a year of that, run the three steps above, and put the two columns next to each other. The pricing page shows the arithmetic, including where every salary figure came from.

Questions people ask after this

Is an AI coworker cheaper than hiring someone?

The salary is the wrong comparison. The cost that decides it is the time before a new starter is useful without checking, plus the day they leave and take what they learned with them. Neither of those appears on an invoice.

What can a person do that a coworker cannot?

Anything where the standard lives in one head and nobody can articulate it, anything that runs on a relationship, and anything genuinely new with no precedent in your documents. A coworker is exceptional at the eleventh time and average at the first.

How do I compare the two honestly?

Write down what a new starter would do in their first month, give exactly that list to a coworker for two weeks, then count what came back finished, what came back wrong, and what it refused to touch. The third column is the part of the job that is genuinely a person's.

What does Alfera cost?

A workspace is $99 a month on Pro and $499 a month on Business, or 20% less if you pay for the year. Pro includes four users. Business includes twenty users. Neither plan charges separately per user. On top of that you pay for the work that ran, at what the model provider charges us.

Oliviero Pinotti

Founder

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