# Your media buyer

> A media buyer that watches both accounts around the clock, cuts the bleed, scales what converts, and reports in by morning.

Alfera connects to your Meta and Google Ads accounts and operates them from a chat message. Pause waste, scale winners, shift budgets across platforms, and check true ROAS against real revenue. Start free.

## How it works

### Connect your ad accounts
Link Meta and Google Ads through OAuth, plus the Sheet or channel you want changes logged to. No API keys, no scripts.

### Tell Alfera what you need
Message it like a teammate: pause, scale, reallocate, or pull a report. Set standing rules once and it applies them on its own.

### It operates, you review
Alfera makes the change, confirms exactly what it did with real numbers, and logs every old and new value for the record.

## Features

### Manage campaigns without opening Ads Manager
Pause underperformers, adjust budgets, check performance, all from chat. Alfera makes the change and confirms exactly what it did, with the real numbers.

### Underperformers paused. Winners get more budget.
Give Alfera your ROAS or CPA thresholds and it handles the rest. It pauses what bleeds money, scales what works, and duplicates winners to new audiences.

### One message. Both platforms. No tab switching.
Shift budget from Meta to Google, or back, in a single conversation. Alfera adjusts both platforms and logs the changes, so you never copy numbers between dashboards again.

### True ROAS, not what Meta tells you
Alfera cross-references Meta’s reported revenue against your actual Stripe charges. See the real delta, find which campaigns truly convert, and export weekly attribution to Sheets.

## Trust

- Connects via OAuth
- No API keys to manage
- Approve sensitive changes
- Full audit trail

## FAQ

### What ad platforms does Alfera support?
Meta Ads and Google Ads, the two platforms that eat most media-buying time. Alfera can pause campaigns, adjust budgets, manage audiences, pull performance data, and report on both, plus log every change to your spreadsheet or channel.

### Will it change budgets without my approval?
Only if you let it. You set the rules: small, in-threshold tweaks can run on their own, while anything that scales spend or pauses a big campaign waits for your one-tap go-ahead by default.

### How does it connect to my ad accounts?
Through OAuth, the same secure sign-in your other tools use. There are no API keys to copy around, and you can disconnect any account at any time.

### Can it work across Meta and Google in one request?
Yes. Ask it to shift budget from Meta to Google in a single message and it adjusts both platforms, keeps net spend where you want it, and logs the old and new values for each campaign.

### How do I know what it actually did?
Every run ends with an itemized summary of the exact changes, with real numbers, and writes each old and new value to your tracker with a timestamp. Nothing happens off the record.

### How much does it cost?
Start free with no credit card. Paid plans begin at $50/month when Alfera is running your accounts day to day, and you can cancel anytime.

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